FILA
BIDS BEM VINDO TO A NEW ERA
WITH
THE 2013 POLO CUP CARNIVAL
“Bem
vindo!” FILA welcomed 2013 with a very colorful celebration as they hosted the annual FILA Polo Cup with a unique Brazilian Carnival theme. This is as close as we can get to an authentic Mardi Gras festival without leaving the country!
Why Brazilian Carnival? Merely because when it comes to emotion, color, atmosphere, and sheer over-the-top joyous celebration, there’s nothing that beats the Brazilian method. This is a perfect welcome for FILA’s bigger direction in 2013, a new era for the brand that features innovation while still taking its cues from a rich and storied past.
The Polo Cup was held last February 10 at The Manila Polo Club, Forbes Park, split into 3 parts: the Low Goal game, the High Goal game,
and of course, the festivities!
Brazil-born actor and FILA endorser Fabio Ide hosted the event, while Guarana, the Escola de Samba de Manila Dancers, the Maracuja Dancers, and
Talentadong Pinoy Hall-of-Famer Astroboy amused the crowd with their awesome performances.
Many of Manila’s finest graced the event, including Fabio’s fellow FILA
endorsers Georgina Wilson, Borgy Manotoc, Tim Yap, and FILA’s first couple, the
ever gorgeous president and CEO of FILA Philippines Cris Albert, and husband
and company chairman Butch Albert who also happens to be celebrating his
birthday on this month of hearts.
Astroboy did not disappoint us with his fiery display of fierceness and fabulosity. Astroboy is largely
self-taught, learning the art of the hula-hoop in Paris, and honing his talent
as part of the New York-based troupe The Gyronauts.
FILA is the oldest and wisest of the brands, and throughout its history, it has stayed true to boldness, color, and design. Fans can look forward to more of this, but taken to a whole new level.
New
brands and new lines equal a new level of excitement for FILA die-hards and
those just discovering the marque.
The revamped range includes sport and lifestyle masterpieces for
everyone.
FILA
Everest – The old adage goes “tough times never last but tough people
do,”. Everest is a no-nonsense
brand that believes in dreaming big and doing big. It is built for those who lead the extreme active lifestyle,
who regularly tread on the cutting edge, the nature adventurer; yet it remains
comfortable, allowing more freedom of movement without sacrificing
durability. Lightweight but
protective, Everest shoes are designed to meet the performance needs of the
adventurous.
FILA
Outdoors – More than a brand, Outdoors is an answer to a question. It is a response to one of the deepest
and most basic of human needs, the desire to bring back the simple joys and
pleasures of childhood. It is the
direct result of the blood that runs through our veins, and the revolutionary
return of the Pinoy. It is what
FILA consumers want and need.
FILA
Tiva – The Heart of Tiva is escape, a yearning for love, light, freedom. It is for the girl who takes the road
less traveled.
The Soul of Tiva is the mantra “follow the light.” It represents a new lifestyle and
culture that loves the open sea, freedom, and nature. It follows alternative sports like surfing, diving and
kiteboarding, but with less emphasis on performance and more detail on the soul.
FILA
Freestyle – A new hyper brand forged by the classic timelessness of FILA
Vintage and the irresistible call of FILA Outdoors. A brand full of strength and personality, it screams youth
at its prime but reflects a respect for the classics. Freestyle is for the Old Timeless, Livewire, Agro, Emo,
Creative fun-seeker. Freestyle is
anything but shy.
FILA
believes that sport is an artform, a combination of beauty, luxury, and
passion, form and movement. Sport
can be viewed as a painting in a gallery or a ballet in a theatre. Sport is inspiring and inspired. As a company founded in Italy, FILA,
more than anyone, recognizes the art of sport, the importance of design, and
the feel uniquely tied to it.
Fila
shops are located at the following branches: SM Mall of Asia, SM Megamall, SM Cebu, Ayala Malls
Glorietta, Ayala Malls Trinoma,
Ayala Malls Pavilion, Ayala Malls Market! Market!, Ayala Malls Cebu, Ayala Malls Marquee
Pampanga, Robinsons Galleria, Robinsons Ermita, Robinsons Cebu, Robinsons
Iloilo, Robinsons Bacolod, Robinsons Lipa, Robinsons Metroeast, Robinsons
Dumaguete, Robinsons Tacloban, Robinsons General Santos, Robinsons Ilocos
Norte, Limketkai Cagayan de Oro, Island City Mall Bohol, Festival Mall Alabang,
Ever Commonwealth, Ever Cainta, D’Mall Boracay, Gaisano Capital Tacloban, Gaisano Capital Ormoc, Gaisano
Capital Kalibo, NCC Mall
Davao, NCC Mall Tagum, LCC Legazpi
For
more information about Fila, log on to www.fila.ph.
