Diet Coke Gets A New Look

To celebrate Coca-Cola's 125th year anniversary, the Diet Coke can will be getting a new look and limited edition cans are scheduled to hit stores this coming September.

Retaining the bare aluminum background, the new design magnifies the K of the existing logo with the D on top.

The end result is a bold and modern overall look - a good mix of playfulness and sophistication. The new look was created by international brand design agency, Turner Duckworth.

--Noelle Hilario, Art Director